Сводка
In other words:
- Develops & coordinates the omnichannel strategy across brands.
- Actively collaborates with brand teams, technical teams, and cross-functional groups to maximize value & business transformation.
- Provides consulting, advice, and strategic support over marketing strategy, change management & digital innovation.
About the Role
Major accountabilities:
- Strategic Planning, management & execution of OCE for core brands under responsibility.
- Co-design & coordinate the ICE engagement model (5R) for brands under responsibility.
- Co-design & coordinate Patient Activation Plan from an OCE perspective for brands under responsibility.
- Responsible for oversighting OBP & LRR excellence across core brands.
Key performance indicators:
- OCE Objectives per brand.
- ICE Objectives per brand.
- OBP according to local & LACAN guidelines & time frame for both Core & local brands.
- LRR plans in place according to each molecule timeline & milestones (L-/+m)
Minimum Requirements:
Work Experience:
- Pharma Marketing Experience (Brand Manager and/or Launch Experience desirable)
- Digital/Omnichannel Marketing Experience
- Project Management & Stakeholder Engagement Management.
- Digital Marketing Data & Insights proficiency.
Skills:
- Agility
- Analytical Thinking & Strategic Thinking
- Brand Awareness
- Business Analytics
- Cross-Functional Collaboration
- Digital Marketing
- Marketing Strategy
- Social Media Campaigns
- Sales Experience
- Stakeholder Engagement & Management
- Strategic Marketing
- Project Management
- Project Planning
Languages:
- English (fluent)
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
Ajustes de accesibilidad
Novartis tiene el compromiso de trabajar y proporcionar adaptaciones razonables para personas con discapacidad. Si, debido a una condición médica o discapacidad, necesita una adaptación razonable para cualquier parte del proceso de contratación, o para des empeñar las funciones esenciales de un puesto, envíe un correo electrónico a tas.mexico@novartis.com y permítanos conocer la naturaleza de su solicitud y su información de contacto. Incluya el número de posición en su mensaje.
